Alignment and the promise of Account Based Marketing
A new marketing dream world has arrived. Finally, digital marketers can do personalized, focused, and content-rich marketing at scale. Account Based Marketing provides…
by John Orcutt
Can you find an IoT pot of gold?
Is there a way for tech companies to make money now in the Internet of Things, where connected products are creating the first true discontinuity in the organization of…
by John Orcutt
The connected car: Fast…and a little furious
Cars are rapidly becoming vehicles for mobile information, commerce, and on-demand entertainment. Gartner predicts more than 250 million connected cars will be on the road in the next four years…
by John Orcutt
Selfie conscious
With mobile payments expected to reach US $620 billion this year, transaction security is more important than ever. Device manufacturers, platform players, and financial services companies…
by Mike Rogers
The value of revenue growth
The single most important factor in determining the valuation of a software company is the revenue growth rate. In real estate what matters is location, location, location. In software it’s growth, growth, and growth…
by Chris Kocher
IoT: Where is the money? – Part 3
In my previous articles on monetizing IoT, I described some of the key drivers of IoT, the 10 main IoT areas, the importance of ecosystems and the 4 Values Framework…