Posts by category: Brand
May
2019
31
Newton – A perfect A2 misalignment for Apple
Apple does not always get it right. Here is an illustration of a disastrous…
Mar
2019
31
How companies lose alignment
Companies lose their alignment along two different scenarios: unforced and forced…
Dec
2018
31
A quiet revolution is happening now. I call it the “Reverse Movement”
In his wonderful book “Seven brief lessons on physics”, Carlo Rovelli details the relationship between time and heat. He explains…
Oct
2018
31
The one and only one…
What is the difference among Boeing, McDonald’s, Farmers Insurance Group, Pixar Animation Studios and Ford Motor Company?
by John Orcutt
Sep
2018
15
Fast Moving Consumer Goods: a wealth of opportunities and challenges
Coming out of business school, I worked for seven years in the world of CPG – Consumer Package Goods…
Aug
2018
31
The zabulous story of Zappos
In 1998, Nick Swinmurn was frustrated because he could not put his hands on…