Posts by category: Entrepreneurship
Why external alignment is mission critical…
Before being in the management consulting business, I was a Partner at Allegis Capital …
The power of company mottoes
When we have trouble making sense of what a company says about its business, it’s a sure sign of trouble…
by John Orcutt
Building a great brand
If positioning is the battle for the customer’s mind, branding is the battle for…
by John Orcutt
History: a basis for perspective
In recent days your crystal ball may have turned cloudy, making it impossible to see past Brexit to Fixit. Problematic, of course, but not sufficient to cause you to panic…
by John Orcutt
Precision alignment: sticking the landing
Many start-ups and established organizations have figured out how to effectively launch new products and services. However, managing for growth…
by Chris Kocher
Amazon developments in IoT: a force to be reckoned with
If you’re developing products, services or platforms for the Internet of Things (IoT), don’t ignore Amazon. Like a sleeping giant awakening, over the last six months Amazon…